The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B online marketers can… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other realities concerning modern-day B2B marketing. We talk about exactly how the acquiring journey is currently entirely fragmented and the way that neighborhood building can assist online marketers take back contro… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also various other realities regarding contemporary B2B marketing. We discuss just how the purchasing trip is currently entirely fragmented as well as the manner in which area building can help marketers retake control of the… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other truths concerning contemporary B2B marketing. We review exactly how the acquiring journey is currently completely fragmented as well as the manner in which community building can aid marketers take back control o… Read More